Overview
Our Internet Store allows you to buy products and services, receive special discounts, and receive newsletters, e-mails or other promotional information from us. We use the information that we collect about you to fulfill your product and service purchases and to create a more personalized online experience. This is just a brief overview, so please read on for more details about our Privacy Policy. This Policy may change from time to time, so please check back periodically.

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you online.

Questions regarding this Policy should be directed to privacy@myestore.com or may also be contacted directly at the following address:
 
Attn: Privacy Compliance Officer
My e-Store.com
Suite PC-1063
7401 NW 37th Street
Miami, FL 33166-6502

This Privacy Policy will explain the following regarding use of our site:

1. What information does My e-Store.com collect from you?
2. Where do we collect information from you and how do we use it?
3. Who is collecting your information?
4. With whom do we share your information?
5. How can you update or correct your Personally Identifiable Information?
6. What security precautions are in place to protect against the loss, misuse, or alteration of your information?
7. My e-Store.com use of "cookies".
8. Contacting My e-Store.com about privacy questions or concerns
9. Privacy Policy changes

1. What information does My e-Store.com collect from you?
   
   In order to better provide you with numerous products and services, My e-Store.com collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.
   
   Personally Identifiable Information
   This refers to information that lets us know the specifics of who you are. Personal information is requested when you order a product or service, and send us feedback. For example, this information might include your name, billing address, shipping address, telephone number, e-mail address, credit card or other payment information, and product details. With this information, My e-Store.com can fill your orders and better provide you with personalized services.
   
   Non-Personally Identifiable Information
   This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. For example, this information may include the Web site's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address.
   
   
2. Where do we collect information from you and how do we use it?
   
   Our primary goal in collecting personal information is to provide our visitors with a superior customized online experience. We use the customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our site and administer our systems.
   Demographic data also may be collected at our site from pages viewed on our site. We review the actions of the our visitors on an aggregate basis to determine customers' preferences. My e-Store.com also does research on our visitors' interests and pages viewed based on the information provided to us during ordering, a promotion, and from our server log files. We will use this data to tailor the visitor's experience at our site, to improve our marketing and promotional efforts, to statistically analyze site use, to improve our product offerings, and to customize our site's content, layout, and services.
   
   We gather information in the following ways:
   
   Shopping
   We collect IP addresses for the purposes of system administration, to gather broad demographic information, to enable ads to be served on our site, to report Non-Personally Identifiable Information to our advertisers, and to monitor the level of activity on our site. We collect information from visitors to our site regarding the URLs they came from, domain types (e.g., .com or .org), their IP addresses, the date and time of their visit or order, the number of visits and orders, the number of visits per browsing session, the server type, the operating system and browser type used to come to the site, the country, state and telephone area code where their servers are located, the pages and page titles of our site that visitors viewed during their visit, whether the visitor's computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on our site.
   
   Ordering
   When you order from us, we collect personally identifiable information from you. If you order one of our products or services, we will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contained and these changes will be automatically kept for future use.
   
   Newsletters & Promotional E-mails
   We offer free newsletters and promotional e-mails as a service to our customers. We will send you newsletters and e-mails periodically listing current specials and deals. To stop receiving our newsletter, send an e-mail to us at optout@myestore.com.
   
   Cookies
   We use cookies in the operation of our site.
   
   
3. Who is collecting your information?
   Content Servers: Our servers are the only servers that collect information. No third party services are used in collecting information.
   
   Website Analysis Agent: We use third party software tools to collect Non-Personally Identifiable Information on an aggregated basis so that we can improve the marketing and layout of our site. They may use cookies to perform their service.
   
   
4. With whom do we share your information?
   Fulfillment: The information collected by My e-Store.com is used for processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, to serve ads, and to notify you of products or special offers that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to charge your credit card, fill your order, deliver your order, provide customer service, provide you with credit and deliver promotional e-mails to you from My e-Store.com. For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery service to deliver products that you ordered.
   
   
5. How can you update or correct your Personally Identifiable Information?
   We believe you should have the ability to access and edit the personal information that you have provided to us. During the online ordering process you can review, change, or delete the information that you have submitted. You may change any of your personal information in your account online at any time. We encourage you to promptly update your information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Also, as a security measure we "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. As a result, you should not expect that all of your Personally Identifiable Information will be completely removed from our backed-up databases.
   
   
6. My e-Store.com's use of "cookies"..
   My e-Store.com Cookies: When you use our site we will store cookies on your computer in order to facilitate and customize your use of our site. A cookie is a small data text file, which a Web site stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you to My e-Store.com. Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our site. The cookies make your use of the site easier, allow you to retrieve an earlier shopping cart, make the site run more smoothly and help us to maintain a secure site. You will be unable to shop on our site without your browser set to accept cookies.
   
   
7. Contacting My e-Store.com about privacy questions or concerns
   If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact My e-Store.com by sending a letter to:
   
   Attn: Privacy Compliance Officer
   My e-Store.com
   Suite PC-1063
   7401 NW 37th Street
   Miami, FL 33166-6502
   
   You may also contact us by e-mail at privacy@myestore.com.
   
   
8. Privacy Policy changes
   This Privacy Policy was last changed on August 4, 2002. If My e-Store.com makes changes to any terms or conditions of the Privacy Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately upon being posted unless we tell you otherwise.